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UI/UX DESIGNER + ANIMATOR

Summary

"Work hard and be nice to people."

Hello! I’m Justin Heidenreich, a UI/UX designer and animator based in Orlando, Florida. I help brands big and small achieve outstanding results from their digital products. From research and ideation to design and prototyping, I have a broad range of skills that enable me to be an army of one or a strong team player that connects to your entire design pipeline. People also say I’m a pretty nice human to work with.

Education

International Design Foundation (IDF) Certifications
PSYCHOLOGY OF E-COMMERCE
2020
Indiana University (IUPUI)
M.S. NEW MEDIA ARTS & SCIENCES
2006
B.S. NEW MEDIA ARTS & SCIENCES
2004
CERTIFICATE OF APPLIED COMPUTER SCIENCE
2004

Skills

UI/UX DESIGN & PROTOTYPING

Motion Design

UX Research

Gamification / Game Design

Agile workflow

Tools

sketch

Sketch

after effects

After effects

photoshop

Photoshop

illustrator

Illustrator

marvel

Marvel

marvel

Webflow

Work Experience

SR UI/UX DESIGNER (FREELANCE)

2019 — Present

MULTIPLICA      |      CRO Agency

Designing responsive web interfaces focused on Conversion Rate Optimization for brands like Royal Caribbean, Celebrity Cruiselines, Azamara, and others.

Leading remote user research and analysis projects to uncover new insights into user behavior and make recommendations that improve the experience.

LEAD DESIGNER

⇡ production DESIGNER

2015 — 2019

ADACIO      |      MOBILE & TABLETOP GAMES CO.

Co-Designer of multi-award winning Latice Classic and Latice Hawaii tabletop board games. 50k+ copies sold/yr.

Led UI/UX/Motion design efforts on the Latice mobile game app (4.6 stars on App Store, 1k+ monthly active players)

Led animation and video production for promotional materials, supporting two successfully funded Kickstarters over four years.

Studio Manager

⇡ Sr creative lead

⇡ viz design specialist

2009 — 2015

KALEIDOSCOPE      |      PRODUCT DESIGN CO.

Managed four direct reports in the Visualization team supporting animation and video projects for clients like Motorola, P&G, Whirlpool, Stryker, and others.

Led planning and execution of all video animation projects involving 3D animation and motion graphics.

Repeatedly recognized for excellence in leadership, client relations, quality of work. Promoted multiple times leading to Studio Manager role.

Motion Designer

2007 — 2009

TOURDESIGN      |      Live Music PROMOTIONS

Designed 2D and 3D motion graphics animation for broadcast TV spots promoting a number of high profile touring bands and artists.