Justin Hernandez

Lead design for fintech/proptech platform funding $23B+ across 85,000+ real estate projects. Drive AI-powered personalization and intelligent automation for lending operations.

• Spearhead GenAI product strategy including AI-powered scope of work tool and instant document review, eliminating manual data entry for complex lending workflows
• Lead automation projects reducing manual operational load on Loan Analysts and Underwriters through intelligent eligibility and compliance systems
• Strategic partner to SVP of Product/Technology, providing technical direction on AI tools, Service-Oriented Architecture migration, and AI workflow integration
• Led company rebrand from LendingHome to Kiavi and Innovation team launching investor-specific products
• Manage and mentor senior product designers across multiple business areas

Led product design for benefits, ACA, payroll, and internal products for enterprise HR software serving millions of users.

• Delivered user-centered software for benefits administration and compliance workflows
• Led design strategy balancing regulatory requirements with usability across ACA reporting and payroll systems
• Contributed to platform-wide research and strategy initiatives

Directed UX for healthcare, consumer brands, and financial services accounts. Established user research practice and led product design strategy across client portfolio.

Led design for Marketo Projects workflow management tool. Contributed to design system evolution during rapid company growth phase.

User Experience Architect | Ogilvy & Mather (2013) · Mobile UX Architect | Walgreens Corporation (2011–2013, 2× award-winning) · UX Developer | Ontoadaptive, LLC (2010–2011)