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Making complex things clear, useful, and human

Product design leader who turns messy, complex problems into experiences people can trust. Right now, that means creating with AI.

Portrait photo of Justin Hernandez

Designer, technologist, builder

I'm a product designer, researcher, and force multiplier drawn to hard problems and new territory. For the past 15 years that's taken me across healthcare, fintech, e-commerce, and enterprise tools. Right now I'm deep in AI, designing products where automation and human judgment have to coexist, and building the systems and knowledge that help teams work this way.